Strategies To Take The Dread Out Of Social Media Management.
As a small business owner, there are a lot of different hats to wear, and not all of them will fit just right. On any given day, you may shift from CEO to janitor to HR specialist to cashier to handyperson and back to CEO again. Somewhere in all of the back and forth, you will have to take on the role of social media manager.
If the thought of putting yourself out there gives you a stomach ache, you are not alone. Most small business owners would rather visit the dentist than tackle creating regular social media content. Maybe you have no idea what to post, or you’re too busy with the day-to-day of your business and marketing seems like “extra”. Maybe it just feels inauthentic and “salesy”. Maybe you are just overwhelmed by all of it. All of the above? Here are a few strategies to help make the process a little less crushing:
Choose one theme and stick with it for a whole month. This keeps your content cohesive and makes it easier to come up with content since you already have an idea what you’ll be talking about.
Commit to a block of time to make and schedule several pieces of content at once. Once you get in the groove and start creating, use that momentum to produce a chunk of content while you are in the creative headspace.
Use holidays, deadlines and important events to help guide your topic selection. If you map out the things happening in the world and in your industry, the topics plan themselves! This also means you can write your content well in advance.
Build room in your calendar to flex. For example, we pre-plan one day every month as a “wild card” day. This day can be used as an alternative day to a regular post if life just got away from you and you missed one, or additional content if you have an extra lot to say, or to remind customers about an important deadline.
We will be going into more detail on all these strategies this month, as well as others like: using your core values to create content, creating content categories to help streamline your processes and profiling your ideal client.
Does this all sound like more trouble than you want to deal with and you would rather just hire someone to do the leg work for you? You are in luck! Missoula Bookkeeper is now accepting clients for social media management! We offer a free 30 minute consultation for all SM services to determine your needs and goals.We will be onboarding SM clients over the next couple months, so click here to get your name on the list for the next available spot!
I don’t know about you, but I drink better when I’m writing…or something like that. When you sit down to create content (and we’re doing a block of it at once, right?), here’s a great little treat to get the creative juices flowing and make the task a little more pleasant. Bonus: this one is perfect for that crisp fall weather!
Pear-Vanilla Gin Fizz
1.5 ounces Gin
2 Tbsp Pear-Vanilla syrup (recipe below)
3/4 c soda water
vanilla sugar for the glass rim if ya feelin’ fancy
Pear-Vanilla Syrup
1 c finely chopped pears (bartlett works great)
1/2 c water
1/2 c sugar
1/4 c vanilla syrup (the kind they have at the coffee shop. Torani brand should be easy to find)
Put all ingredients in a saucepan and bring to a boil. Reduce heat and simmer for 5-8 minutes until it becomes an amber color and the pears break down. Cool slightly and strain the mixture. You’ll just use the liquid part for the recipe, but the rest is great over ice cream or with yogurt.
The essence of social media is knowing your audience and engaging them in something they love.
