When You Need Social Media Topics, Look Here!

When it comes to social media, the number one complaint of small business owners is that they don’t know what the hell to talk about. Finding a topic that is interesting & relevant to your customers can feel like a never ending task, so here are a few places to mine for content topics:

Holidays / Deadlines / Seasons- Be it a specific holiday, or a general time of year like graduation or wedding season, chances are that there are certain parts of the year that play a big role in your business. Fill these dates into your SM calendar, and you have ready made topics for a good chunk of the year.

Crowdsource- Use Facebook polls or your Instagram story to ask your followers about their experiences. Maybe they have questions about your products / services, or they want to tell you about what they love or hate about the process. If one person says it, odds are there are many thinking it. Use that feedback as subject matter.

Draw from your personal life-Whatever you are celebrating or struggling with in your personal life is fair game for content. Doesn’t matter if it isn’t related to your business directly. Being real & relatable is a superpower that creates connection with your audience.

Look to those you admire-Consult the accounts you follow & make note of the content that really resonates with you. Use that content as a guide to inspire you (but don't copy!).

Now trending-Watch for patterns across SM to identify trends. Use reel formats, sound bites, memes and other content and put your own spin on it.

Testimonials-Testimonials are the oldest trick in the marketing book, but they are as effective as they have ever been. Testimonials are scientifically proven to generate sales & build brand awareness.

No matter where you get your topic inspiration, don’t forget to include a call to action in every post–ask for a comment, a follow, to go to your website, sign up for emails, or share your post with a friend. Whatever gets them to engage.

Which reminds me…while you’re here, don’t forget to sign up for the newsletter, book a consult, browse the blog or learn more about the team!