Dream Team: Social Media Manager

The phrase “social media manager” gets thrown around a lot, and it may sound like a made up job title to describe someone who spends all day on Instagram, but a social media manager can be a really vital member of your small business dream team.

First of all, let’s clarify the role of a social media manager (SMM): A SMM is in charge of managing your business’s online presence. Depending on several factors, this can cover a lot of bases. Here are just a few services a SMM may offer:

Developing a cohesive tone, voice and palette for your SM presence

Formulating a SM plan based on your goals

Analyzing the performance of your posts and making recommendations and adjustments

Creating visual and written content, or editing content you provide

Scheduling the posting of content

Auditing your current content and providing feedback

Archiving content for later use

Cross posting content on various platforms

Developing a list of content ideas for long term planning

This is just a general run down of services a SMM could provide for your small business, and it’s highly customizable. You can easily pick and choose to suit your budget as well as how involved you want to be in the process. Utilizing the services of a SMM even in a small way can really allow you to make maximum impact online while freeing yourself up for the other parts of running your business. Furthermore, you are much more likely to post better quality content with greater consistency when you have an accountability partner in your corner.

Have you considered getting help with your social media needs? Click the link in our bio to schedule an absolutely free consultation and let’s talk about how we can help you make the most of your online presence!