Tips for Streamlining Your Content Creation.
You KNOW you have to create content to keep your business relevant, but you hate doing it. You feel obligated to post at regular intervals, but you put it off as long as possible, then you pluck out one post. While you momentarily feel relief, almost immediately the dread of the next post is looming over you. Content creation can feel tedious & overwhelming, but here are a few tips to streamline the process:
Blocking time-Set aside a block of time (start with 1-2 hours) and put it on your calendar. No cheating. Minimize all distractions & crank out as much content as you can. Aim for a week’s worth of content or 2-3 posts at first & see how that feels. Blocking time is a lot like going to the gym. It will be a struggle at first, but you will find the more you flex that muscle, the more you will be able to accomplish.
Develop content you can re-use- “Evergreen” content is content that you can use over and over because it stays relevant over time. If you have a few pieces of evergreen content in your arsenal, you can turn to them when you need content, but don’t have the time to create something new.
Photos-When you need photos, it’s so much more effective to use real photos of yourself when you can, but the process is ridiculous. Next time, try taking a video & grabbing the frames you like. You will end up with a lot more usable stills with one set up and spend a lot less time than taking individual shots.
Reelapalooza-Reels are great for getting engagement, but they can be time consuming to make. Save time by recording several at once. Get your scripts together, record one, change your shirt or background, record again, repeat. Spread out posting them to give the illusion they were filmed at different times.
Finally, don’t feel like you have to have it all dialed overnight. Progress, not perfection. Experiment to find the process that feels right for you. Over time, you will find yourself creating content faster, more consistently & with so much less anxiety.
What tricks do YOU use to crank out content? Comment below!
