Values Statement: what it is, why you want one, how to write it.
You’ve probably heard the term “Mission Statement” and maybe your business even has one. But have you heard of a “Values Statement”?
While a mission statement outlines the purpose and goals of a business, a values statement defines what’s important to your business and by extension, its employees. A values statement can be used to remind you what your guiding principles are, which in turn can help you make day-to-day decisions. It’s sort of the “touch grass and take a deep breath” tool to help you when you feel overwhelmed by what decision to make.
Here are some values that may apply to you:
Sustainability
Inclusiveness
Communication
Women’s rights
Innovation
To get started, list the values of your business. Don’t worry about how they all fit together, just get as many as you think of down on paper. If you’re having trouble, ask yourself “how do I want my customers to feel?” “How would I want people to describe me?” “What do I value as an individual that I want to honor in my business?”
Next, narrow it down to the top 3-5.
Third, what specific actions can you take to demonstrate those 3-5 values? What policies and procedures do you have in place (or are willing to implement) that clearly reflect those values?
Last, organize those values into a short statement that you can include in your employee handbook, display in the workplace, or otherwise make visible for employees on a regular basis.
Sometimes it helps to see a formatted example, so here is one way you might organize your thoughts:
{My Company} values {selling sustainable products} This is demonstrated by {regular auditing of inventory to make sure we are stocking the most sustainable products in each category}
{My Company} helps clients by {focusing on their individual needs} We will accomplish this by {tailoring our services to each client rather than a one size fits all package}
{My Company} encourages {communication and growth} We will accomplish this by {checking in regularly and adjusting our processes as needs and circumstances change}
If you have a values statement, or this inspires you to write one, we would love to see it! Share in the comments or drop us a message!
