Authenticity in Action: How to communicate your real self to your clients.

Last week, we talked about WHY you want to be authentic with your customers, and even though you may understand the benefits, you may be wondering how to put that into practice. You knew we wouldn't leave you hanging on that one, right? RIGHT????

Define your goals and values.

This may seem obvious, but the first step to expressing your authentic self is figuring out exactly who that is! Once you have a clear idea what your core values are, it will be much easier to frame your policies and interactions in ways that support those values.

Shut off the "teacher" voice.

It's tempting to use the "teacher" voice when talking to clients. You know the one--super positive and pleasant and you feel exhausted trying to keep it up? This doesn't just apply to direct interactions, it also means your social media posts and other interactions have to be real. Imagine you're talking to a friend and just be your lovely self.

Accountability.

We all make mistakes. There are times where we don't have all the answers. Hey, it's ok! Own it and figure it out together. Clients (and um, EVERYONE) appreciates an honest answer. Holding yourself accountable when you drop the ball or have to dig a little for information wins major points when it comes to authenticity.

Be consistent.

Like any relationship, showing up regularly and consistently builds trust and respect. Take as many opportunities as possible to show up and show your customers who you are.

It's scary to be vulnerable and show people who you really are, but it's absolutely worth it. Be brave and consistent and you will be amazed at the positive impact it will have on your life and business. What steps do you take to show your customers your authentic self? How do you communicate your core values? Let us know in the comments!