What does authenticity mean, and why do we care?
What do we mean by "authenticity" in business? Simply, we mean showing up as your real self, with all the flaws and nuances that implies. It means being transparent about your values and struggles. It means setting and enforcing boundaries that go against your core beliefs. So why should you take that leap and show the world all your vulnerabilities? Here are a few reasons you should strive for authenticity in your day to day life and business:
People can relate.
Whatever you believe in, whatever you struggle with, I guarantee that there are legions of people that can relate. Showing up authentically means "your people" have built in loyalty to your brand because they feel connected to you. The big bonus is the engagement you'll see when people really feel what you're putting out.
Trustworthiness.
In this environment, real authenticity is practically rebellious. Showing your vulnerabilities proves you are honest and trustworthy, and everyone wants to do business with people they trust!
It just feels good,
It takes much less energy to relax and just be than to keep up a facade. That means less anxiety, less stress and a decreased chance for burnout. Hello, business building productivity, goodbye, imposter syndrome.
Your life and business will see radical change and growth when you show up authentically. People will see the real you and the quality of your customer interactions will skyrocket! What benefits do you see when you do things that feel authentic? What feedback do you get from your clients when they know you're being real? Let us know in the comments!
