Self-care matters. As business owners we are being pulled in a million directions, this year even more so. We can also be guilty of prioritizing everything above ourselves in pursuit of "success". Or maybe our finances are a little messy and we feel like we have to forgo things until we get it all together and perfectly lined out. I am definitely a proponent of making sound financial choices, but I also feel so, SO strongly that sometimes we need to make our own mental health, emotional well being and physical comfort a priority too.